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Everything
Is Design
Today, it is increasingly difficult for one organization to
stand out in the crowd. Tom Peters has one surefire way to
stand out. It is design. In the video, Everything is Design,
Tom explains that design is more than the curve of a handle,
a flashing icon, or a translucent toothbrush holder.
Design affects everything we create – products, services,
processes, websites, conversations, and even careers. Its
effect is rarely neutral. The purposeful thought (or lack
thereof) that we put into design is the difference between
an experience that is easy, helpful, fun, and inspiring –
or totally frustrating.
In
a world in which so many experiences are the same, great design
is the key to creating an emotional connection that makes
people crave what you do.
Join
author Tom Peters for a passionate exploration of what he
calls “one of the most promising untapped economic opportunities”
of our time. Everything is Design will challenge you to recognize
all the opportunities you have to win your customer’s
hearts by meeting their needs and desires.
Key
Learning Points:
- Design
is never neutral
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Beautiful systems win
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Create a sense of WOW
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Go beyond “satisfied” customers
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