In just 14 minutes you’ll never be able to view patient interactions the same way again! This light-hearted look through the “patient’s perspective” bypasses typical viewer resistance and engages the imagination as a typical patient’s journey is compared to his dog’s treatment at the vet’s office. An impossible-to-ignore viewing experience and customer favorite.

A smile. A reassuring manner. Undivided attention. Thoughtful, thorough follow-up calls. In today's busy healthcare settings, these "little things'' often fall by the wayside.

But when it comes to quality initiatives and patient satisfaction, it's the little things that matter most.

This newly-updated version of a CRM favorite shows that everyone employed in a medical office, hospital or clinic can make a difference in improving customer service.

The story follows a man and his dog who go out for a walk one day and end up needing medical attention - fast. Man goes to his healthcare provider, dog goes to the vet, but one patient ends up with a far better experience. Here's a hint: It's not the man. Turns out a dog's world is actually the nicest place to be if you get hurt.